Our Mission is to make it easier to live well and do good.

Sign up to receive Emails with advice about how to live more deliberately in your daily life.





Name *

101 Broadway, Suite 301
Oakland, CA 94607

deliberateLIFE engages today's globally-conscious citizen in building a better tomorrow. We believe choices matter – so we vet ideas, products and organizations to make it easier for today's busy professionals to live well and do good.







Filtering by Tag: Fay Johnson

The Arrival of Fall

Fay Johnson


By Fay Johnson

It's been a busy summer. We filmed our first promotional video with Anthem Films in LA, saw our community successfully raise $10,000 to build a school in Kenya through our collaboration with Change Heroes, released the fourth issue of deliberateLIFE Magazine and yours truly clocked a fair amount of miles to and from meetings (complete with canceled flights, overnights in airports and a few car problems).  

Just like that, summer is gone and fall is here.  And I couldn't be happier.

As if triggered by the cooler weather and the previously set rhythms of school, our team is settling into the fourth quarter – and growing. We've welcomed four teammates, three fall-semester interns and a growing number of volunteers who support our vision of a better tomorrow.

There is much to be excited about as we look at the months to come – Our app is now iOS 7 compatible and soon our content will be available to millions of new readers via the iPhone. (I am beyond  excited about this). To celebrate all that has transpired this year, and to properly introduce the new app, we are planning an official launch party in November.

For our readers – next month, we will release our fifth issue, focusing on the joys of gathering, the story of the food that we share, and how we express gratitude. Do you have a story about a meal or a gathering that changed your life? If so, we want to hear about it! Send us a message.

If you haven't already, download Issue no.4 from iTunes or purchase a PDF copy of the issue from our store. You will find useful recipes for preparing your lunch, videos, compelling article and product reviews – all vetted by our team to make your life easier and more fulfilling.

Thanks for continuing to journey with us.  

                  – Fay

Deliberate Choices

Fay Johnson


By Fay Johnson, Editor-in-Chief

deliberateLIFE Magazine explores the areas where individuals are presented choices – from products, to interpersonal relationships, to community engagement and professional responsibilities – and provides information and options to our readers. Researching and vetting both the products and organizations highlighted, we seek to be a trusted source for today's globally conscious citizen.

deliberateLIFE is based on three beliefs:

  1. Individual choices matter – You add them up and they make a difference.
  2. There are people who want to make informed choices which will make a positive (or at least neutral) impact on the world.
  3. There is no central, trusted source to turn to, to help one make these choices.

With these three ideas in mind, I (Fay) set out to create something that would help people around the world live a positive, healthy, 'impactful' life, with more ease. I know people are busy. I also know there are others out there like me, who if addressed by an expert in a particular field who explained why a choice matters and how it helps, would do their best to implement the expert's advice. So I set out to collect the advice that I wished was vetted for me, into one place.

Utilizing my personal background in human rights research, social entrepreneurship and community development – and levering relationships with experts in other fields such as sustainability, design, healthy living, mindful behavior, and ecotourism – we are actively researching and compiling information for a community of socially conscious people.

What are deliberate choices?

When people come across deliberateLIFE magazine they sometimes ask what we mean by 'deliberate'. After all, one can be deliberate about anything – one can even intentionally and deliberately do something to hurt another. But, that's not what it means to us. To capture what we believe matters, we wrote a manifesto. (You can read it here.)

We live integrated lives, and therefore deliberateLIFE magazine covers a range of lifestyle choices. For example, when you go out to dinner, you are presented with options in regards to where to dine. The choice you make can impact you, your community, and the environment. Where the restaurant sources their food, how healthily it is prepared, who they hire, how much they pays their staff, how they handle their waste management, are all part of the ecosystems of your dining experience. If you choose to eat at a restaurant that serves locally grown food, the produce will be more nutritious (positively effecting your healthy – and your medical bill), and it will have a lower carbon footprint, which helps out our planet. A small business that treats it's employees well, creates jobs and generates economic flow-through which builds a stronger local economy. Many implications to the frequently ask question "Where should we go to dinner".

Here is an early concept sketch about how key parts of our lives fit together: 

10 areas connected by dots - to recreate.png

To us, deliberate living is about recognizing the ripple effect that our lives have, and about choosing to make thoughtful choices because of this reality. What we do each day matters. At the core of our work is the certainty that the choices we make matter in our own lives and the lives of many others, most of whom we may never see. We aren’t going to try to convince you to spend all day in a yoga studio, start an organic farm, or quit your job to traverse the globe.

It is our hope to inspire and challenge you with fun, practical ideas about making deliberate choices that positively impact our world. We are learning and growing together and we look forward to the ideas you, our readers, will share with us about the good you’re doing every day, in your own lives.

Photo by Alice Gao Photography, Graphics by Jon Hwong.