Our Mission is to make it easier to live well and do good.

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101 Broadway, Suite 301
Oakland, CA 94607

deliberateLIFE engages today's globally-conscious citizen in building a better tomorrow. We believe choices matter – so we vet ideas, products and organizations to make it easier for today's busy professionals to live well and do good.






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deliberate choices

We believe choices can change things. Therefore we seek to live deliberately. It can be difficult to know how to make a positive difference. That's why we started deliberateLIFE.

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We know that people are busy and it's hard to keep up with the latest in health, science, safety, human rights, and what companies are doing with their sourcing and supply chains. We are your one-stop-shop for advice on choices you can make that matter. Think of us as the Martha Stewart LIVING or YELP for your intentional life. Our team spends hours researching, double-checking and developing resources for you, so you can relax and know that what you find here has passed the test for leading a deliberateLIFE.

Our mission is to promote living well and doing good because we believe this is the most effective and sustainable way to create positive change and ensure we move forward together. Learn more about how we define these below.

Live Well


Experience your world from a place of energy, flexibility, endurance, and mental well-being.

We believe this comes from eating healthy, nutritious foods and exercising regularly.

We also believe it is important that the environment around you is free from harmful toxins and chemicals.


Wake up excited about your day. Connected to your passions, purpose, and people you love. Grounded. Whole. Happy.

We believe people who know and love themselves bring their best to the world around them.We find that happiness grows through goal-setting, gratitude, empathy, mindfulness, and spiritual reflection.

Live your life in relationship with others. Build friendships. Share experiences. Know and be known.

We want to restore and promote a sense of community. Our routines, busyness, and modes of transport often keep us from getting to know our neighbors and their needs. Too many of us are lonely. We think we are better together.

Do Good

Our care for the environment – this beautiful, inspiring, and diverse planet we live on – is one of the most important things we can do as global citizens.

What we do in our daily lives ultimately effects the lives of people halfway around the world and the generations to come.

We seek to reduce our personal footprints and make conscious choices to purchase and use products that won't harm our environment.

In addition to the health risks of environmental pollutants, climate change disproportionally affects those living in poverty. Care for the environment is a justice issue.

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An extension of our immediate community are those in our global community who we may never meet. The farm worker who tends to your carrots. The woman employed to make your phone. The children who pick the cocoa pods that go into your chocolate. The rancher who raised that beef you ate for dinner.

We want to move forward together. We work to identify products made in an ethical, sustainable way. We also look for transparency in supply chains, and promote producers who pay fair wages to their workers and support the communities in which they operate.

We want to see an end to modern-day slavery and injustice in economic and social systems.

Trillions of dollars are spent by consumers every year on discretionary items. By definition, markets respond to the demands and interests of consumers, whether those be individuals or other companies.

Supporting good businesses is a powerful way to demonstrate that we seek an economic system that is based on just wages, good working conditions, care for the environment and consideration of the impact on society. Only when we vote with our dollar will we see large scale shifts in the way our markets work.

We also believe in supporting local businesses, talented artisans, and those who carry forward culture through craftsmanship.   


Ways to Get Involved